By Russell Working
Recently a very smart communications expert reminded me of the great elephant Jumbo’s connection with Tufts University in Massachusetts.
When the famed showman P.T. Barnum imported Jumbo from London to the United States in 1882, no one had ever seen an African elephant in North America, Canada’s CBC reports. He was an animal superstar. An estimated 20 million people visited the prodigious pachyderm during his times in zoos, parades, and circuses.
Barnum knew how to get his great elephant into the news. Encyclopedia Britannica reports: “In May 1884 Barnum engineered a bounty of publicity for the circus by parading Jumbo, 20 other elephants, and 17 camels across the recently constructed Brooklyn Bridge to prove its structural integrity.”
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The Elephant Box 